Unveil: Dubai

Unveil is the name of a viral campaign that started in Dubai, United Arab Emirates as an effort to educate people, mostly tourists, about Islam and the history of Dubai. The main issues at hand were the misconceptions of Islam, Muslim women, and Terrorism. We created a Facebook group where we invited over 600 members and asked questions related to Muslims. Based upon the answers of the Facebook group, we designed posters, buttons, stickers, postcards, and t-shirts that could be easily distributed not only in Dubai but other parts of the world.

Ultimately, we wanted to show that Dubai is more than just a city of tall buildings and 5 star resorts, but a city that is rich in an often overlooked culture.