Fenty Beauty

5 global virtual stores, over 5 days, revealing 5 scent memories, with 5 chances for fans to get it first. Each day, we dropped posts that teased the fragrance and became portals into the experience. Each virtual store allowed fans to experience her scent memories and purchase the fragrance in limited edition location-based packaging.

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The results:

Kendo's most successful DTC fragrance launch ever.

Sold out in under 60 min each day

1500+ visits at a single time

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2022 US Effie Awards finalist

Finalist for Best Product Launch at AdAge A List and Creative Awards

Silver Clio Award in Fashion & Beauty Marketing at the 2022 The Clio Awards

One Show Awards Shortlist

Best Product Launch Campaign at the 2021 Digiday Awards

The Drum Awards for Digital Advertising as the Best Sell Side Innovation

Nominated in the 26th Annual The Webby Awards

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